The ROI of User Experience
User Experience makes products more understandable, usable and enjoable.
Who invests in UX has an important economic return:
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It’s UX that differentiates a company from its competitors;
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It is UX that determines whether your customers will ever come back
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Finallly UX has a great effect on customer loyalty.
In detail UX has positive impact on
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Increase conversions, number of visitors
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Decreased rate of abandonment
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Strengthens the brand
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Improve search engine rankings
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Reduces development costs and user support costs
Cases history
2 versions: one for able- bodied users and one for users with difficulty in sight and hearing .
The simple version was a big success because able-bodied users used it too!
The result was dramatic: up to £ 13m pounds profit per year!
Takeaway: Customers prefer simple, understandable interfaces and interactions
Lee jeans store didn’t have many users.
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Some important information regarding the products (jeans) was missing.
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Many products are presented in inadequate sizes and colors
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Complex site navigation
After the restyling and UX improvement the e-store had a big growth: 20% increase in traffic; 98% sales growth
Takeaway: start from users’ needs to create a successful experience