The ROI of User Experience
User Experience makes products more understandable, usable and enjoable.
Who invests in UX has an important economic return:
It’s UX that differentiates a company from its competitors;
It is UX that determines whether your customers will ever come back
Finallly UX has a great effect on customer loyalty.
In detail UX has positive impact on
Increase conversions, number of visitors
Decreased rate of abandonment
Strengthens the brand
Improve search engine rankings
Reduces development costs and user support costs
2 versions: one for able- bodied users and one for users with difficulty in sight and hearing .
The simple version was a big success because able-bodied users used it too!
The result was dramatic: up to £ 13m pounds profit per year!
Takeaway: Customers prefer simple, understandable interfaces and interactions
Lee jeans store didn’t have many users.
Some important information regarding the products (jeans) was missing.
Many products are presented in inadequate sizes and colors
Complex site navigation
After the restyling and UX improvement the e-store had a big growth: 20% increase in traffic; 98% sales growth
Takeaway: start from users’ needs to create a successful experience